Social media marketing holds incredible power in today's business climate. It's not only a platform that hosts conversations for friends, family, and old acquaintances - it has become our central hub of information for personal and professional use. Most people have a general idea how social media works; however, few have a comprehensive understanding of the type of mistakes that can be made. Check out these 10 tips to get a better handle on your social media efforts, maintain that audience you've worked so hard to build, and avoid these common blunders! 10 Mistakes to Avoid: 1. Failing to Post Posting irregularly or once or twice a week typically isn't enough to stay on the minds of your audience so that you'll be their primary source in their time of need. Regularly provide them with content that meets their needs and interests (content they can identify with or even rally against), rather than bombarding them with non-benefit driven promotio...
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