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Popular Research Tools to find best keywords for blog

As you know about the importance of keywords for your blog, as they are important to drive traffic and make better optimization on search engines. One of the first things you need to do is set up an analytic tool on your blog so you can track the keyword phrases people are using. Some web analytic tools, like Site Meter, use JavaScript coding to work. WordPress.com does not allow JavaScript, so these tools might not work on your blog. Be sure you check the most recent WordPress rules and offerings as well as the current documentation for web analytic tools before you pay for a web analytic account. The popular analytic tool is Google Analytic that track page-views, visitors, bounce rate etc, of your blog and help you analyze which type of keywords are searched and from which country visitors are coming more. Once configured, you’re ready to start writing keyword-targeted content and tracking the results of your efforts.

To determine which keywords you should focus on in your blog content, you can use two free tools offered by Google:
  1. Google AdWords Keyword Tool: https://adwords.google.com/select/KeywordToolExternal
  2. Google AdWords Traffic Estimator: https://adwords.google.com/select/TrafficEstimatorSandbox
Google AdWords Keyword Tool:
The free Google AdWords Keyword Tool is a perfect place to start your keyword research. Just type your keyword into the Word or phrase text box (you can enter more than one keyword phrase), and click the Search button to get a list of related keywords, traffic details, and cost-per-click advertising rate data.

Analyze the list of keyword ideas to find the ones best related to your blog and offer a good balance between traffic and competition. Click the Columns button and be sure the Keyword, Competition, Global Monthly Searches, Local Monthly Searches, Local Search Trends, and Estimated Avg. CPC columns are selected and visible. (It’s likely you’ll only have to add the Estimated Avg. CPC column to your display.) Click the Global Monthly Searches link at the top of the column to sort the results by the number of global searches conducted for that keyword each month. You can sort by clicking on the Estimated Avg. CPC link to view the results from a different perspective.

You want to find a keyword term that gets a decent amount of traffic but does not have a massive amount of competition. The Global Monthly Searches column gives you an idea about traffic, and the Estimated Avg. CPC column gives you an idea of how much advertisers are paying for that keyword. Higher average cost-per-click typically equates to more competition for traffic.
Google AdWords Traffic Estimator:
The free Google AdWords Traffic Estimator allows you to enter a keyword and find out what advertisers are bidding on those keywords. Look for keywords related to your blog that fall in the middle of the pricing spread. These are the keywords that generate a decent amount of traffic but aren’t excessively competitive.

Just type your keyword into the Word or phrase text box and click the Estimate button. You can type in multiple keyword phrases (one per line) to compare them. The results page delivers the traffic estimates for your chosen keywords. Here you can get additional ideas for keywords you could target on your blog.
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