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How WordPress helps Search Engine Optimization (SEO)

Google, Bing, and Yahoo! are the three most popular search engines, with Google far surpassing even its closest competitors in terms of use and the amount of traffic it sends to blogs and websites via user searches.
Algorithm used by Search Engine to index your content:
Search engines like Google use proprietary algorithms (arithmetical sets of rules that are not publicly available) to analyze every page on the web. By crawling through the contents of those pages, they rank the pages in terms of relevance for keyword searches. Sites that rank high on search engine results pages (SERPs) for keywords related to their sites and content get more traffic from search engines than similar sites that rank lower in the same keyword searches. Basically, the goal of search engine optimization is to write and publish content using SEO tactics that can push your content higher in relevant keyword searches.
WordPress SEO tips:
There are many search engine optimization tricks you can use on your blog to boost search traffic to it, and some of those tricks are built right into the WordPress blogging application. But, two of the most important aspects of search engine optimization you can use to your advantage are link building and keyword research. It takes just a few minutes to set them up on your blog pages and posts.

First, be sure to configure your WordPress settings so your site is visible to search engines and pings are sent when you publish new content. This helps Google and other search engines index your content quickly and efficiently. In WP dashboard, go to Settings-> Reading option where you can choose whether you want search engines to optimize your site or not. By default, it allows search engines to index your site.

Next, in the settings of your WordPress account, create a title for your blog that uses targeted keywords. This title appears in the bar across the top of a browser window when someone visits your blog, and it can help your search engine optimization efforts. As you write posts on your blog, be sure to use the tools available to enhance your search engine optimization efforts. For example, as you write a post, you can add keyword tags, use heading font style configure your posts and pages to accept trackbacks and pings, and use strategic links within your posts.

When you upload images to publish in your blog posts or pages, be sure to make use of the media upload tool. You can, for example, add an image title and alternate text using keywords. Adding alt text to your uploaded image help search engines to optimize your images as it belongs to your site and put copyright mark on your images.

Finally, use plug-ins that help with search engine optimization. For example, the All in One SEO Pack is very popular among WordPress users, as is the Google XML Sitemaps plug-in. Both are thought to help with search engine optimization.
Abstracted SEO tips from above explanation:
  • Use keywords in your post titles.
  • Use keywords in hyperlinks or around hyper-linked text.
  • Use keywords in text formatted using heading styles in your WordPress post editor.
  • Use keywords in alt-tags and titles of image files in the WordPress media library to optimize your images.
  • Tag your posts with specific keywords using the Tags module in the WordPress Add a Post page.
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