One of the most important aspects of search engine optimization is determining the keywords that are likely to drive the most traffic to your blog. Those keywords should be related to your blog’s topic. In other words, what are the keywords people are likely to type into Google to find content like what you write about in your blog posts? Those are the keywords you need to focus on and feature in your blog content to yield the best search engine optimization results.
There’s more to keyword research than simply picking the keywords you think fit your blog’s content, though. For example, if you write a blog about parenting, you’d have a lot of competition from some huge and powerful sites if you focus your search engine optimization efforts on leveraging the keyword parenting. However, if you focus on more specific keyword phrases, you might attract less traffic, but that traffic will be more focused and more likely to be happy with the content they find on your blog. Instead of focusing on parenting, a blog that includes a lot of content about parenting twins could focus on that more specific keyword phrase: parenting twins. Many options are available to a parenting blogger other than parenting twins. The trick is finding the right keywords to maximize the focused search traffic to your blog. Keep reading to learn exactly how to do it.
What to Research for best Keywords:
Focusing on specific keyword phrases (three- or four-word keyword phrases are best) is called long-tail search engine optimization.
The first steps to keyword research involve determining what your blog is about, what you want your blog to be about, and what your desired target audience wants from your blog. Once you clearly define your objectives and your audience’s needs, you can begin to research the best keyword phrases to focus on in your blog content.
You don’t have to pick a single keyword phrase for your entire blog. Instead, choose a specific keyword phrase for each piece of content. Chances are, many pieces of content will use the same or a similar keyword phrase. After all, you want to drive traffic to your blog that’s likely to be interested in your broader blog topic, so they stick around to read more posts, come back again, and tell their friends about it.
Trick of choosing Keywords:
You need to research the popularity of keyword phrases related to your blog topic that people are currently typing into their search engines. The tools listed in the next section can help you find a variety of relevant keyword phrases.
The trick is to choose keyword phrases focused enough that bigger online publishers are not likely to be competing for that traffic but broad enough that there’s an actual audience searching for them. Look for the sweet spot, the keyword phrase that sits in the middle of the really popular and really unpopular keywords, and then start to claim that keyword as your own through targeted content.
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