When a blogger consider to write and share its value content through his or her blog, he or she has to consider many factors or elements that can affect his or her blog optimization and web traffic. It not only depends on unique and lengthy content but also on link building and images added on post and the way you discuss and share with your visitors. For a blogger, it is important to first consider which type of traffic he or she wants to attract and make post description as simple as possible so that it can be understood by anyone and also help in clearing visitors query before leaving your blog.
Firstly, you determine what you want to write with, what will be your post on. After this, you need to consider the various elements that make up a blog post and decide which to include in your own posts based on your goals for your blog. A number of characteristics and techniques separate great bloggers from the rest of the pack, beginning with establishing an unique voice and adding value to the online conversation.
Look at some of the most important elements:
Voice: The best blogs are written by people who are not afraid to let their personalities shine through in their posts. And because blog allows you to interact with your readers through the commenting feature, you can further express your personality as you engage in conversations with your readers. If you hope to build a successful blog, you need to let your audience know who you are and what they can expect from you and your blog by choosing and sticking with a distinct voice to use in your writing that your audience can rely on over the long term.
Unique and Original Content: It is important for the blogger to write what he or she experienced related to that field or on which title he or she going to write. You may select topic similar to other blogs and already on search engine results but copying the same or similar content from other sites, could land you in copyright or lower visitors as search engine such as Google will provide only the links of that blog who wrote that post first.
Length: Your posts should be long enough to get your point across and add some kind of value to the online conversation. Try to publish posts at least 250 characters long if you want to get any kind of search engine traffic. However, keep your blog posts under 600 words (I prefer under 300-400 words) to appeal to the majority of blog readers who want information quickly and succinctly. I can understand this is difficult to write such a lengthy posts but if you are clear with topic which you are going to write you can make post with 350 words.
Image: Taking a few minutes to find and add images to your blog posts is definitely worth it if you want to build a successful blog. Images serve a few purposes in your blog posts:
- Images add visual appeal and break up text-heavy pages.
- Images allow you to add supporting information such as charts, graphs, photos, and so on, which can clarify the points you make in your blog posts.
- Images can boost search engine traffic if you name the images you include in your blog posts with keywords and use those keywords in the HTML Alt-tag when you upload them to your WordPress account. This is how you can create copyright on your images too.
Links: If your blogging goals are limited, using links is not as important as it is if you want your blog to grow into a popular online destination. Links serve multiple purposes:
- Links from your posts to other blogs can send traffic their way and, therefore, put your blog on their radars, which could mean more traffic from their blogs to yours.
- Links within your own blog can help with search engine optimization boost page views, and keep people on your blog longer.
- Strategic links can offer valuable information to your readers, who will appreciate when you point them in the right direction to learn more.
Don’t stuff your blog posts full of links. Search engine optimization experts suggest including no more than one link for every 125 words.
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